For its 35th edition, SGIFF moved away from annual thematic resets toward an evergreen identity, one built to strengthen audience recognition with every edition. The knot motif captures the festival’s core mission: bridging global stories and connecting multiple points of view through cinema. Texture backdrops drawn from film stills keep each edition distinct, ensuring the identity stays dynamic while the foundation remains constant.
Client
SGIFF
Year
2023
Deliverables
Design Principles System Environmental
Role
Brand Consultant & Designer
Team (Cowan)
studio crop (creative direction)


