Ampyrean was growing but its brand wasn’t keeping pace with its ambition. The rebrand to Epoch Digital—new name, new proposition, new identity—repositioned the business as Asia Pacific’s strategic partner in building digital futures. Backed by Actis, the new brand platform reflects the precision, foresight, and scale of a company designing, constructing, and operating state-of-the-art, energy-efficient data centres across the region.
Client
Epoch Digital
Year
2023
Deliverables
Strategy Naming Tone of Voice Logo System Environmental Guidelines
Role
Senior Strategist, Creative Director & Designer
Team (Interbrand)
Zara Duffy, Melvin Yeong






