Chinabank: Focused on You
Chinabank has been the financial home of Filipino businesses since its Binondo founding in 1924. The brand refresh honours that century of heritage while sharpening its “Focused on You” positioning for today. The redesigned CBC monogram acts as a beacon of customer-centricity, a mark built to lead consistently across retail and business banking.
Client
Chinabank
Deliverables
Design Principles Logo System Environmental Guidelines
Year
2024
Role
Creative Director & Designer








