Chinabank: Focused on You

Chinabank has been the financial home of Filipino businesses since its Binondo founding in 1924. The brand refresh honours that century of heritage while sharpening its “Focused on You” positioning for today. The redesigned CBC monogram acts as a beacon of customer-centricity, a mark built to lead consistently across retail and business banking.

Client

Chinabank

Deliverables

Design Principles Logo System Environmental Guidelines

Year

2024

Role

Creative Director & Designer

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